Ideas that get noticed,
and get results.

Golisano Children’s Hospital at Strong was ready to unveil its newly expanded, eight-story, 245,000-square-foot facility and wanted to generate awareness and excitement within the community.

Strategically placed on Route 490, a heavily traveled Rochester highway, the billboard used five different messages on the same structure, “turning the page” every week for five consecutive weeks.

The campaign achieved massive community reach and went on to win a Silver OBIE Award from the Outdoor Advertising Association of America.

Lupus affects mostly women, a majority of whom are Black and Brown, and is often misdiagnosed—or worse, disregarded—even by the medical community.

Our integrated campaign included print, television and a strong public relations effort.

The campaign received the Lupus Foundation’s Fleur-de-lis Award, recognizing the year’s most significant contribution, as well as District 2 and three ADDY Awards.

People thought the YWCA was another place to work out, but it’s not. It’s a haven for women experiencing crises such as homelessness, unplanned pregnancy and domestic violence.

Use that inaccurate perception as a way in to tell the real story and garner financial support.

The campaign helped reposition the YWCA from the outdated perception of being “the other Y” to a vital community resource empowering more than 1,000 women and children each year.

Rochester city schools were terribly underfunded and lacked books. We needed to change that.

Build awareness and generate support through advertising, collateral, video and corporate partnerships.

Launched in 2006, “Give Back, Give Books” delivered more than 85,000 new and gently used books to stock school libraries and help children build home libraries.

Convey the idea that UR Medicine’s Plastic Surgery Department can remove unwanted tattoos quickly and completely—and convey it while viewers are speeding by at 60 MPH.

A heavily tattooed arm appears to shed its ink—a simple visual metaphor for freedom from an unwanted tattoo.

While no pre- or post-campaign data was available, the practice reportedly experienced enough increased demand to purchase a second laser machine.

With an extremely limited production budget, we were charged with creating an impactful series of posters to help recruit women volunteers.

A bold poster campaign used humor, familiar stereotypes and traditionally feminine cues to challenge assumptions about who belongs on a job site.

The campaign gave Habitat for Humanity a distinctive, attention-getting way to reach women and broaden perceptions of volunteering.

Caring for a loved one with Alzheimer’s can take an enormous physical and emotional toll. Yet caregivers often suppress their own needs.

The Caregiver Respite Campaign reassured caregivers that support was available—and that seeking help wasn’t a sign of weakness.

The campaign increased awareness of a new collaborative respite program connecting caregivers with much-needed support.

No one is waiting for a new low-cost health insurer to enter the market—especially people in our target demographic. We needed an idea that would break through.

An extensive advertising campaign launched with this out-of-home execution.

YourCare grew to approximately 48,000 Medicaid members and captured an estimated 20% of the Medicaid managed-care market across its Western New York service area.

Position Fitness Science as a place that provides training and pain relief to help athletes of all levels master their movement.

Combine photos of elite athletes with images of the human body to create dramatic, memorable images.

This work has not been produced.

Many people have heard of, and even shopped at, a Goodwill store, but few understood its mission or what it does with the funds it raises.

The “Good will come of this” campaign featured treasures found at Goodwill stores combined with children’s artwork and copy explaining how purchases help families.

With a limited media budget, television replaced print and posters. As a result, this work was not produced.